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Ageing - Economics and marketing of ageing

Ageing - Economics and marketing of ageing: Encyclopedia II - Ageing - Economics and marketing of ageing

The economics of ageing are also of great import. Children and teenagers have little money of their own, but most of it is available for buying consumer goods. They also have considerable impact on how their parents spent their money. Young adults are an even more valuable cohort. They often have jobs with few responsibilities such as a mortgage or children. They do not yet have set buying habits and are more open to new products. The young are thus the central target of marketers. Television is programmed to attract the 15 to 35 year ...

Ageing: Encyclopedia II - Ageing - Economics and marketing of ageing

Ageing - Economics and marketing of ageing

Young adults are an even more valuable cohort. They often have jobs with few responsibilities such as a mortgage or children. They do not yet have set buying habits and are more open to new products.

The young are thus the central target of marketers. Television is programmed to attract the 15 to 35 years olds. Movies are also built around appealing to the young.

The middle aged and the old are less likely to buy things and are traditionally viewed as being set in their buying habits and not nearly as open to marketing. Older people tend to be much wealthier and to save a much higher percentage of their income.

Some tax systems attempt to address these differences in age spending habits such as the concept of a lifetime income tax.

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Adapted from the Wikipedia article "Economics and marketing of ageing", under the G.N U Free Docmentation License. Please also see http://en.wikipedia.org/wiki

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